Former foes turned best friends KSI and Logan Paul have seen great success from their energy drink, PRIME Hydration. Launched in January 2022, the energy drink has seen rave reviews and a meteoric rise in popularity. As such, many have inquired about how much money the energy drink is generating for Paul and KSI.
For the most part, many believe that the faces of the brand, Olajide ‘JJ’ Olatunji and Paul own the brand. However, PRIME Hydration is actually affiliated with Congo Brands, which is co-owned by American businessmen Max Clemons and Trey Steiger. As a result, despite endorsing the drink as their own, the YouTubers reportedly own only a combined 20% of the company.
Speaking to True Geordie about the same, Logan reveals the evaluation for selling his share of the company. “Yeah, my number is 5 billion for PRIME, which I think we’ll hit in three years,” Paul said. Previously, it was rumored that PRIME Hydration was acquired by Coca-Cola for $10 billion. Although many people have rubbished the claims, it is entirely possible that the brand reaches a much higher valuation in the coming years.
Currently, the PRIME energy drink is only available in the United States and the United Kingdom. Moreover, due to the demand being much more than the supply, the beverage is available in very limited stock. Thus, it is understood that once the production is able to meet the demand, the drink will make its way to store shelves, globally.
How much is Logan Paul worth in 2023?
Logan’s initial rise to fame came as a social media influencer primarily through Vine. Currently, “The Maverick” has 23+ million subscribers, along with 6.6 million and 24.2 million followers on his YouTube, Twitter, and Instagram accounts respectively. According to various sources, Logan Paul’s net worth sits at $45-50 million in 2023.
Along with his own merchandise line MaverickClothing, Paul owns a share in Prime Hydration. Recently, the energy drink company also became the official sports drink of the English Premier League side, Arsenal Football Club. Apart from his social media presence and businesses, Logan is also popular because of his ventures in pro wrestling and boxing.
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Although it is yet to be confirmed by the WWE and Logan, reports suggest that the influencer signed a $15 million multi-year deal with the wrestling company. As such, despite appearing on the show once every few months, Paul earns a nifty $5 million per year. Paul’s most notable performances came at WrestleMania 38 and WWE Summerslam last year.
After boxing his now friend KSI, Logan took on Floyd Mayweather in June 2021. On the occasion, Paul held his own against arguably one of the best boxers of all time in ‘Money’ Mayweather. According to sources, Logan Paul pocketed an estimated $10 million for the bout but has alleged that he has not been paid by Floyd on numerous occasions.
Growing at a healthy rate, you can expect a further increase in Logan’s net worth in the coming years. However, do you believe that his PRIME energy drink venture will make him a billionaire? What do you think Paul’s net worth will be in 3 years? Leave your thoughts in the comments below.