Carlos Alcaraz Signs Another Huge Sponsorship After His Lucrative Deal With Rolex

Carlos Alcaraz has been grabbing eyeballs for the past few months for his aggressive and impressive performance during ATP tournaments.

At such a young age, he has managed to break into the top 10. Some impressive tournament wins have helped him rise through the ranks to number 6.

The sudden rise in popularity has helped him to sign lucrative sponsorship deals with different brands. The latest brand to collaborate with him is the Spanish ham company ElPozo Alimentación. The sponsorship deal has been signed for three seasons with an option to extend it for another three seasons. 

Carlos Alcaraz is now sponsored by a well know brand of Spanish ham, which is quite amazing ahah. https://t.co/KxZMFMQa01

— José Morgado (@josemorgado) June 13, 2022

The company called Alcaraz ‘a breath of fresh air,’ in the tennis world. Moreover, it added, “His presence in sport at the highest level has allowed him to make a name for himself, showing that, despite his youth, he has everything to make history.” With the teenager gaining limelight and attention, ElPozo Alimentación has timed the collaboration at the best time possible. The company has realized the potential star power of Alcaraz in the future and joined hands with him ahead of its competitors.

Carlos Alcaraz is the youngest player to sign a deal with Rolex

The biggest testimony to the rising popularity of Alcaraz is the endorsement deal he has signed with Rolex. A deal with Rolex is a huge deal as Alcaraz will join players like Roger Federer, Greek player Stefanos Tsitsipas, and Spaniard Garbiñe Muguruza, who also have a deal with the premium watch brand.

Rolex also sponsors tournaments like the Australian Open, French Open, Wimbledon, and the US Open. Other than Rolex, Nike also has an endorsement deal with Alcaraz. 

Alcaraz became the hottest sensation in the tennis world after he won back-to-back ATP tournaments before the French Open.

Firstly, he won the Barcelona Open with ease and then marched on to Madrid Open. It was in the Madrid Open that he made headlines. On his way to winning the tournament, Alcaraz beat big names like Nadal and Djokovic and finally beat Zverev in the final. He couldn’t replicate his performance in the French Open and ironically, lost the quarterfinal to Zverev.