SUMMARY
- Kai Cenat hits a huge milestone in his career and signs a partnership with Nike.
- This partnership will add to Kai Cenat's $2 million net worth.
Streamers are gradually etching their names in the mainstream social media entertainment industry. As a result, they are not only earning respect but also other benefits and fame as sports athletes or celebrities, on a larger scale.
A recent and glorious example of this is live streamer and YouTuber Kai Cenat signing a partnership deal with an American athletic footwear and apparel giant. The news has left fans and the community stunned and rejoicing.
Kai Cenat signs partnership deal with Nike
The streamer during a recent stream announced that he has officially entered into a partnership with Nike. The company also confirmed the partnership to Footwear News, however, they did not disclose any further specifics on what the deal will entail.
Kai during his regular stream, sitting in the basement, said, “We are officially a part of the Nike family.” The streamer, who flaunts over 9 million followers has over the past few years established himself as one of the biggest in the industry.
He was named Streamer of the Year for the past two years at the Streamy Awards and at the 2023 Streamer Awards. The 22-year-old also became the most-subscribed Twitch streamer of all time last year in February 2023.
Having a personality like Kai Cenat on board further broadens Nike’s portfolio outside the sports and music domains. With musicians on board, Nike proved that it is not only athletes who can sell sneakers. It further strengthens its stance with Kai Cenat on board.
It is also the first time the brand has signed with a streamer. With this, it also brings corporate validation for an entertainment category, that is particularly popular with Gen-Z.
Kai Cenat became known to people outside the streaming last year when he allegedly had a part in causing a riot in New York City’s Union Square. The streamer announced that it was giving away PlayStation 5 consoles and gift cards at one of the busiest locations in the city.
This attracted thousands of fans leading to riots. This eventually resulted in Kai being arrested by NYPD, who was charged with first-degree rioting, inciting a riot, as well as unlawful assembly. An additional 65 other people were also arrested.
Kai Cenat net worth
The New York-based streamer debuted his YouTube career in 2018. He boasts of over 5 million followers on YouTube currently. He eventually joined Twitch in 2021. During his career, he has hosted several high-profile rappers on his streams as guests.
These include 21 Savage, Lil Baby, and Bobby Smurda. Besides, he has also made a cameo in a music video for Offset and also directed one for A Boogie Wit Da Hoodie.
2023 reports suggest that Kai Cenat’s net worth is estimated at approximately $1.82 million. He earns most of his wealth from his YouTube channel and Twitch streams. YouTube earns him $30,360 monthly from YouTube, which accumulates to $455,460 annually.
