Israel Adesanya (MMA record 24-3) is a divisive character in Ultimate Fighting (UFC). The MMA fighter has a decorated background in kickboxing. After making a name for himself in the independent circuits, Adesanya came over to the UFC I’m 2018. At UFC 221, he defeated Rob Wilkinson and has never looked back.
In 2019, Adesanya danced his way into the arena for his maiden title shot in the UFC against Robert Whittaker. That walkout instantly became iconic and shot him to an obscene amount of stardom. His championship win, the subsequent five title defenses, and his trendy lifestyle has made Israel Adesanya one of the fighters to look out for.
Let’s take a deep dive into Adesanya’s sponsorships, his fight purse, and his other sources of revenue.
How much did Israel Adesanya earn from his Puma deal?
If there was any doubt about Israel Adesanya’s star power, it was all eradicated with his 2020 deal with Puma. The sporting apparel brand signed Adesanya to a multi-year contract to become the face of their Oceania region. However, as time goes on, there are plans in place to make Adesanya a part of Puma’s worldwide marketing as well. According to a report from ESPN, Adesanya’s deal only involves him promoting Puma shoes and other sports apparel.
However, there is no word on the length or the financial scope of the deal. From NBA player LaMelo Ball to soccer star Luis Suarez, Puma usually offers deals to athletes that are worth millions. However, there are some limitations in the partnership between Adesanya and Puma.
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I used to fuck with cougars…now I fuck with @puma pic.twitter.com/4ytYb1QsOD— Israel Adesanya (@stylebender) September 11, 2021
Despite being under contract with the sports apparel company, Adesanya can not wear Puma shoes and gear during his fights or fight week. UFC already has a gear sponsorship with Venum. Hence, Adesanya can not wear Puma gear inside the Octagon. Despite the drawbacks, it is safe to assume that the fighter got paid handsomely for his partnership with Puma.
Other than Puma, Israel Adesanya also has several other sponsorships under his belt. He is an ambassador for the online betting company, Stake.com. Fans know Adesanya has a love for gaming and anime. Hence, a partnership with the legendary video game series “Call of Duty” was a dream come true moment for him. Izzy also represented the clothing brand “Engage.”
How much revenue does Israel Adesanya’s YouTube channel generate?
Israel Adesanya knows how to keep up with trends and has been quite successful at it. The best example of this is his YouTube channel, “FREESTYLEBENDER.” The channel was set up on February 9, 2021. YouTube can be a good source of income for some and former UFC fighter Chael Sonnen has paved the way. As per YouTubers.me, Adesanya’s channel is worth somewhere between $34.5k – $207k.
As time has gone on, the YouTube channel has grown in stature. The channel has about 1.11 million subscribers and is on a rapid pace to reach the coveted 1 million mark soon. After the channel had a million subscribers, Izzy received a gold play button. Izzy’s channel averages about $5,000 per month in revenue.
How much does Israel Adesanya earn from UFC?
Israel Adesanya has been a great ambassador for the UFC. Although he was criticized for his safe fight style a few times, Adesanya always did his best to entertain the UFC fans. So it is no surprise that his paycheques also reflect his stardom. In his 8 UFC title fights, Israel Adesanya received $1,090,000 (UFC 243), $790,000 (UFC 248), $1,540,000 (UFC 253), $1,740,000 ((UFC 259), $1,142,000 (UFC 263), $1,542,000 (UFC 271), $1,772,000 (UFC 276) and $2,642,000 (UFC 281), $3.18 Million (UFC 287), and $3.54 Million (UFC 293).
In all his MMA fights collectively, Adesanya is estimated to have earned more than $15.6 million. Izzy currently holds a net worth of $6 million in 2024. His UFC fight purses also include the $42,000 in sponsorship money. Adesanya is one of the highly compensated fighters in the company. In comparison, the highest purse that former UFC welterweight Kamaru Usman received, was at UFC 268 against Colby Covington, $1,892,000.
Jon Jones, the UFC heavyweight champ, the highest-paid heavyweight fighter, earned $7,150,000 for his UFC 285 bout against Ciryl Gane. The highest UFC earner is Conor McGregor, who bags $15-20 million per fight according to Daniel Cormier. While Izzy is yet to earn a salary similar to Jon Jones or Conor McGregor, he is certainly a bankable star in the promotion.
What is Israel Adesanya’s net worth?
The former UFC middleweight title holder, Israel Adesanya, is certainly amongst the richest fighters on the roster. According to many reports available online, the middleweight fighter reportedly has a net worth of $6 million in 2024. The evaluation takes his UFC career, brand endorsements, and possessions into consideration. While there is not much info on the properties Adesanya owns, he does have a great automobile collection.
The most famous car in his collection is the McLaren 720S Spider. The car holds a special value to Izzy as it has an uncanny resemblance to Kurama, which is the nine-tailed beast from the anime series, “Naruto.” It has a market value of $315,000. He also bought a Range Rover in 2019, which was worth $80,000. In 2016, he bought a Nissan SUV, worth $29,000.
