Kobe Bryant passed away tragically three years ago in a helicopter crash. Since then, the spotlight has been on his family. The world is constantly eager to find out what the Bryants are up to and if they are successful. That’s a word that we can use to describe Black Mamba’s daughter, Natalia Bryant. A former volleyball player, Natalia, has entered the modeling industry and seems to be doing well for herself.
A while ago, she explained how important fashion was to her. Natalia mentioned that she would love to win the prestigious Oscar award, just like her dad. However, she wants to do it through her talent in the fashion world. Speaking of fashion, Natalia has represented various brands over the years, but a name that is quite popular would be Ivy Park.
Beyoncé w/ Rumi, Blue and Natalia Bryant for Ivy Park pic.twitter.com/GBKhlVKWzc
— Meech (@MediumSizeMeech) November 30, 2021
Natalia modeled for Ivy Park back in 2021 and sent a statement to the rest of the world about her passion. For those who don’t know, Ivy Park is Beyonce‘s venture. She featured in an advertisement with the music icon herself.
Why did Adidas and Beyonce’s Ivy Park cut ties with each other?
Adidas’ sales projections for 2022 mentioned $250 million, but Ivy Park brought it only $40 million, as per the Wall Street Journal. The sales for 2021 were also significantly lower than the projections. Adidas forecasted that Ivy Park could generate huge revenues but it was only $93 million. Amid all this, Adidas did some damage control earlier this year.
Adidas and Beyoncé have ended their partnership after a $50 Million decline in sales 👀😳 pic.twitter.com/nJ2BwPgrKC
— Daily Loud (@DailyLoud) March 24, 2023
As a response, the company’s representatives mentioned to SGB Media via email, “Our partnership is strong and successful. As part of our valued strategic partnership with lvy Park, we continue to be inspired by our collective vision and are proud of the work we have created together. As a matter of principle, we do not disclose key financial figures for individual product categories.”
It certainly looks like Ivy Park’s sales numbers are the main reason for their split from Adidas. Additionally, sources also mention that there have been huge creative differences between Adidas and Beyonce. This is believed to be one of the reasons as well.
Natalia Bryant for IVYPARK pic.twitter.com/0DbaZtEc0F
— Julzs (@juliejulzs_) December 2, 2021
Apart from Natalia Bryant, Beyonce’s brand has also collaborated with Ice Spice, Hailey Bieber, Yara Shahidi, and Rita Ora among others. It has been a while since Natalia modeled for the brand, raising questions about her partnership with Ivy Park.
Regardless, Ivy Park was the brand to help Natalia as a model in the fashion world. She has not spoken out on the news as of now. Beyonce will still rake in $20 million as salary from Adidas through this deal. The split will be a huge blow for Adidas, who also cut ties with rapper Kanye West some time ago. The American artist was accused of promoting anti-Semitic views, leading to a public frenzy.
