The Iowa Hawkeyes guard Caitlin Clark is undoubtedly the most entertaining player in college basketball. She recently became the highest scorer in NCAA history and has left the world in shock with her talents. It must be mentioned that Clark has been leading the women’s basketball scene and has certainly helped to increase the game’s popularity.
Her impact is almost second to none. The women’s college basketball viewership numbers have been nothing short of impressive and brilliant. They have been higher than the men’s basketball viewership figures, and higher than of some NBA events as well. This has certainly helped Clark to build an empire for herself. According to Landscape Insight, her net worth is estimated to be $3.1 million as of 2023.
BREAKING: Nike has signed 5 student-athletes to NIL endorsement deals:
• Bronny James, Sierra Canyon guard
• Caitlin Clark, Iowa PG
• DJ Wagner, Top 2023 guard from Camden, NJ
• Haley Jones, Stanford guard
• JuJu Watkins, Sierra Canyon guard pic.twitter.com/RFX1eY1TFv— Nick DePaula (@NickDePaula) October 10, 2022
Caitlin has 2.1 million followers on social media and has signed NIL deals with several brands. However, the most popular NIL deal in her collegiate career came last year in November when Nike welcomed 5 student-athletes through NIL deals, of which one happened to be Clark. Other than signing with Nike, she has signed various NIL deals with brands like Panini and Gatorade. According to on3.com, her NIL deals are valued at a staggering $3.4 million.
BREAKING: Iowa star Caitlin Clark has signed a multi-year NIL deal with Gatorade.
Repped by Excel Sports, Gatorade is donating $22K to the Caitlin Clark Foundation as part of the deal.
More via @PeteNakos_: https://t.co/4rzZcSG2Hs pic.twitter.com/ZwygeAiHCc
— On3 NIL (@On3NIL) December 12, 2023
Her NIL deals have been a major part of her success so far, and her talent will only invite more deals in the future. Before she signed with Nike, Clark reportedly earned more than $1 million. Nike is very particular with which athletes they sign up and is sure Clark checked all the boxes.
Caitlin Clark calls her NIL deal with Nike a ‘no-brainer’
Clark has been very peculiar when signing NIL deals with numerous brands. However, when a global giant like Nike comes knocking, it’s hard to say no to them. It was a similar case with Clark, who couldn’t turn down their offer.
Excited to officially join the Nike family🤍🤍🤍 let’s gooooo 😎🤫 @nikebasketball https://t.co/mTIuAtaPo6
— Caitlin Clark (@CaitlinClark22) October 10, 2022
“I’m pretty selective about who I work with,” Clark said at the Big Ten Media Day. “I think that’s probably a no-brainer for just about anybody in the world. They’re one of the best brands, and obviously, a brand that’s so prevalent in basketball and has a lot of athletes that I look up to, especially in the basketball world.” Clark added. Nike contacted Clark in 2022, and Nike did their due diligence before they made an offer to her.
The young superstar has now declared for the 2024 WNBA Draft, after conquering the college basketball scene. It will be interesting to see which team picks her up at the draft and how she performs in her rookie season.