A few days after declaring a fresh alliance with the apparel line SKIMS, NBA commissioner Adam Silver made it clear that his support for the business was legitimate. Silver discussed the NBA’s new partnership with SKIMS in detail and explained why he finally picked this brand over others in an interview with a TMZ media reporter in New York City.
Not only that, but Silver also admitted he was wearing Skims and recommended other NBA stars to wear them too after the deal was announced recently. He said, “Although I’m not going to show you, I’m wearing them right now,” I strongly recommend them to everyone.” He further added, “When guys are more comfortable, makes them play better,” So yes, gonna have a direct impact on the game.”
#NBA commish #AdamSilver HIGHLY recommends #KimKardashian‘s #SKIMS underwear! https://t.co/swOJSALceV pic.twitter.com/tiyr9ih4Az
— TMZ Sports (@TMZ_Sports) November 3, 2023
Regarding the NBA’s future intentions, the agreement with SKIMS is merely the very tip of the iceberg. The league is making new efforts to broaden its global impact after more than years of rich history and fan support that the league has achieved over these years.
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According to various sources, the NBA is expected to ink a new, lucrative television contract in the coming years, which will significantly increase the income of its players, coaches, and owners. Contracts such as the one with SKIMS will boost revenue and fan interaction everywhere.
What is SKIMS, and how will it impact the NBA?
The apparel brand SKIMS was established in 2019 and is owned by Kim Kardashian and Emma Grede. They specialize in loungewear and sleepwear for men and women, with a strong emphasis on body acceptance and inclusivity for all. Despite its notably high costs, SKIMS has developed a positive consumer reputation thanks to its premium goods and extensive size selection.
“I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture,” said Kim Kardashian, Co-Founder and Creative Director of SKIMS. “Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.”
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SKIMS’ collaboration with the NBA is a huge deal for the players, coaches, and staff. “Skims has quickly become one of our most culturally influential brands,” NBA Commissioner Adam Silver said in a statement. “We look forward to bringing NBA fans and Skims users unique experiences, new offerings, and premium products through our partnership.”
Known for their innovative shapewear, SKIMS is now equipping some of the best basketball players in the country when they play. The company has also stated that it will appear at significant occasions like the NBA All-Star and the NBA In-Season Tournament, though it has not disclosed any specifics.
The NBA and SKIMS’ collaboration has the potential to revolutionize both the sports and fashion industries. This partnership is positioned to unite basketball and fashion enthusiasts from various backgrounds thanks to the NBA’s cultural influence and SKIMS’ inventive shapewear. Kim Kardashian has once again shown why she’s the famous businesswoman to watch out for: she seizes and seizes any chance for success that presents itself.
