As the 2023 NBA All-Star week is upon us, Ja Morant and his ice store with Nike are the centers of attraction to many fans. Some of us will be aware that the Memphis Grizzlies star entered a contract with Nike to begin production of the Nika Ja 1 shoe line.
Nike created a massive ice sculpture of the Ja 1 at All Star Weekend — “Mt 12 Skii”— and is releasing the “Scratch” Ja 1s today at 11 AM MT. pic.twitter.com/4XlxolhxHu
— Nick DePaula (@NickDePaula) February 17, 2023
While we only expected the shoe to be released in a few months, fans were treated to what a Ja Morant Nike shop could look like in an ice-themed world. This sound truly exciting and we should take a closer look in order to understand what is special about it.
Fans can buy merchandise at the Ice themed Nike Ja Morant store during the NBA All-Star weekend
It turns out that Nike feels Morant is valuable enough to deserve a store for himself. As a result, a pop-up store made out of ice was created to sell his merchandise during the NBA All-Star weekend. From shoes to jerseys to basketball hoops, everything Morant-related will be available to the public.
A look inside the Ja Morant Nike shop at All Star Weekend 🥶 pic.twitter.com/CGqt71SQbB
— Grind City Media (@grindcitymedia) February 17, 2023
Some might wonder if Morant deserves all of this attention. He most certainly does. Ja and the Grizzlies have been playing excellent basketball this season. They hold a record of 35 wins and 22 losses, heading into the All-star break as the second seed in the Western Conference.
Morant’s playstyle is also electric and sensational to watch. He has already impacted millions of fans across the world with his athleticism and abilities on the court. Considering that Nike let go of Dallas Mavericks star Kyrie Irving after his antisemitic controversies with the Brooklyn Nets, signing on Morant and using him to remain competitive is quite a good move.
Ja also has quite a personality and a tendency to engage in trash talk and taunting. However, all of that simply makes for great marketing, especially since his play is usually able to back it up. There is no denying that the Grizzlies organization will also inevitably benefit from all of this in the years to come. We can already see the increase in the attention that the franchise has generated in recent times.
The GCM team sent us an update.
The Grizzly Bear comin out the side is 🤌pic.twitter.com/2cn9pEyOzu— Grizz Lead (@Grizz_Lead) February 17, 2023
In any case, we hope to see Morant play at a high level, after being selected as an NBA All-star game starter to replace Golden State Warriors star, Stephen Curry.