The world of sports is an entertainment business. But as the name suggests, it’s still a business. Debates unfold for which sport is most entertaining but that’s not an answer we’ll find out today. The most influential players of those sports have created a way to earn through every single part of their life. Stephen Curry is doing the same through his Instagram and is towering over many other sporting icons.
Stephen Curry won his 4th NBA title and 1st ever finals MVP last season. He even graduated from Davidson and had his jersey retired by them. But all of these amazing things first began when Forbes announced the top 10 highest earning athletes in 2022. Curry was 5th on that list and 2nd concerning NBA players. His influence on sports and his huge cult following makes it almost easy to make money when he wants.
Stephen Curry earns a lot of money from Instagram
A study done by ‘Hooper’ and then compiled into a list by ‘BOLAVIP‘ showcases the top 25 sporting icons and how much they take per Instagram post.
On this list, at number 13, sits Wardell Stephen Curry. According to the rankings, he earns more than boxing superstar Floyd Mayweather who sits at 14, Manchester City star player Kevin De Bruyne at 17, and even decorated tennis icon, Serena Williams, at 19.
Chef Curry has his own Instagram account with the username @stephencurry30. That account, as of July 2022, has 44.7 million followers. His reels average 5 million views that all amass 250k-700k likes. His last post currently sits on almost 900,000 likes and 3000 comments. These numbers are mental for one man and the engagement for his posts is at an all-time high.
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Brands have seen this avenue of advertising as the easiest but also one of the most engaging if done correctly. And Curry and his team know that as well. Hence Stephen Curry charges $187,000 per sponsored post on his huge social media account.
The baby-faced assassin had posted his first Instagram post in 2014. The picture was of him and his wife Ayesha Curry playing a game of Connect 4. That post has just 60 thousand likes, just about 10% of what he gets now. Seeing him grow into this global icon has been an amazing sight to see.