Jasmine Jordan, Michael Jordan and Juanita Vanoy‘s only daughter, was born on December 7, 1992. Then, MJ was at the pinnacle of his success and had long established his Air Jordans as an integral component of sneaker culture. In addition to his abilities, MJ distinguished himself from fellow players by being a tremendously competitive person. That edge in his household even extended to his kids.
Jasmine discussed Michael Jordan’s astounding will to not succumb to rivals in an appearance in The Undefeated. She revealed to have rocked plenty of sneakers in her youth days. She used to beg her father to let her wear the light-up sneakers, or maybe, let her don her favourite shoes with the wheels. He approved, only at the cost of throwing them away the following day.
“I used to beg him, ‘Please, let me get the light-up Skechers! Or the shoes with the wheels. He would let me wear them for a day, then the next day they would end up in the trash”, Jasmine said. (h/t via Fadeaway World)
The narrative of Michael Jordan’s anecdotes from former NBA players is a different matter. One can comprehend the tenacity and drive of the “Air Jordan” after hearing recollections of him from his kids.
Jasmine Jordan now plays a vital role in the Jordan brand
Jasmine Jordan has been carrying on the Jordan legacy over almost ten years by beginning from scratch in her career. Despite being popular as the daughter of Juanita Vanoy and Michael Jordan, Jasmine continues to establish an identity for herself on the sidelines.
She is currently working with 13 WNBA athletes, including Aerial Powers, Dearica Hamby, and Rhyne Howard, as a field representative for the Jordan Brand. The Brand is now collaborating with athletes outside the WNBA as it diversifies into the female athlete arena; the team has recently recruited Peloton instructor Jess Sims.
Jasmine Jordan posts WNBA collab with Jordan Brand pic.twitter.com/F01Dw3GHKp
— tragicpatek (@tragicpatek) July 13, 2023
“Our consumers are keeping us honest,” Jordan states. “Our competitors are keeping us on our toes too respectfully. It’s a matter of, ‘Hey, you can’t just ride on the Jordan name forever.’ At the end of the day, he’s retired, and we’re entering the phase where these kids have never seen him play. So now, bringing them into the Brand and bringing them into the family is even harder. We knew the day was going to come. We’re also starting to see it more and more, and so having the right athletes authenticate us is a huge piece of it”, Jasmine said to Forbes.
Jasmine’s parents instilled within her a work ethic that encouraged her not to take anything for granted. Jordan’s employment with the NBA’s Charlotte Hornets became possible through her studies in sports management at Syracuse University.
Jasmine began her career as the basketball operations coordinator, concentrating on the requirements of the front office and the athletes. However, the team didn’t possess a sports psychology division at the time. Her Predictive Index Assessment certificate benefited the team throughout the draft to gain a greater understanding of the athlete in four primary domains: dominance, extraversion, patience, and formality.
