Stephen Curry is arguably one of the biggest stars in the league at the moment. He’s responsible for shaping the league into what it is today. In addition to being one of the greatest players of all time, the 4x NBA Champion knows how to carry himself as a brand. He has been making waves in the field of business and Curry is more or less settled for the rest of his life even if he retires from the Golden State Warriors this instant.
Back in 2013, the two-time MVP signed an endorsement deal with a Baltimore-based company called Under Armour. It has been a decade since Curry opted to work with UA and they have signed many other athletes due to the influence he has had on the brand. Before signing with UA, Curry had every intention to work out a deal with Nike. However, after Nike failed to impress Curry, he chose to move on from the brand that he had been representing since college.
It has been a few years since the launch of UA’s Curry Brand, and Stephen Curry assumed his position as the project’s president back in April 2023. He was offered a large grant of shares worth $75 million. This contract will extend past retirement and will vest in two installments in 2029 and 2034 respectively. This new long-term contract could turn into a lifetime deal as well.
Stephen Curry likes his shoes to be extra squeaky on the court
Stephen Curry is someone who has always had to deal with injuries during the early parts of his career. One of Under Armour’s lead designers, Kort Neumann claimed that Steph also gets heavily involved in the design element of his shoes. Mainly to ensure that he finds comfort and feels sturdy while wearing them. Based on this, Steph had a bizarre request that UA had to comply with. He likes his shoes to be loud.
By loud, Stephen Curry prefers to wear extremely squeaky shoes. If shoes make such noises, it only means that they stick to the floor much better. In Curry’s case, he knows he’s safe from experiencing accidental skids on the floor. Hence avoiding the risk of rolling his ankles during plays. Steph has had 10 signature releases with Under Armour and is set to make many more in the future.
However, the $75 million in shares will be a part of the compensation he is expected to receive. He will be granted a significant amount in monetary funds as well which will add to his NBA salary. This will ultimately make him the highest-paid athlete in the league as well, possibly over the next few seasons.
