In a groundbreaking announcement, Apple Music revealed that the Grammy-winning sensation, Usher, will headline the highly anticipated 2024 Super Bowl LVIII halftime show. The NFL, in collaboration with Roc Nation and Apple Music, officially made this announcement on a Sunday.
Scheduled to take place on February 11, 2024, at the Allegiant Stadium in Paradise, Nevada, just outside Las Vegas. The Super Bowl will be broadcast live on CBS, drawing millions of viewers from around the globe.
Usher, thrilled about this monumental opportunity, shared his excitement in a statement, stating, “It’s an honor of a lifetime to finally check a Super Bowl performance off my bucket list. I can’t wait to bring the world a show unlike anything else they’ve seen from me before. Thank you to the fans and everyone who made this opportunity happen. I’ll see you real soon.”
USHER. LAS VEGAS. APPLE MUSIC HALFTIME SHOW. #SBLVIII https://t.co/Vh4qVbiAa4@Usher, @kimkardashian, @nfl, @rocnation, @nfloncbs pic.twitter.com/43nkjPngYz
— Apple Music (@AppleMusic) September 24, 2023
Interestingly, despite headlining one of the most significant events in the music world, Usher will not receive any monetary compensation from the NFL for his performance. The NFL has a tradition of not paying musical artists for their halftime performances, though they do cover travel and associated expenses.
This tradition has sparked conversations within the music industry earlier. Notable artists like Eminem and The Weeknd have previously footed the bill themselves, investing their own money to enhance the halftime show’s impact and create a buzz.
Usher, well aware of the exposure and prestige associated with the Super Bowl halftime show, expressed his eagerness to perform on this grand stage when given the chance. Given his successful career, Usher’s net worth, valued at an impressive $180 million as of June 15, 2023, is poised to rise following this high-profile performance.
Known for a string of hits including “Yeah,” “My Way,” “Love In This Club,” “Burn,” “U Remind Me,” and “DJ Got Us Fallin ‘ In Love,” Usher remains a prominent figure in the music industry, ready to captivate the world with his halftime show performance.
Jay-Z on Usher’s performance at Super Bowl LVIII
Usher is set for his second Super Bowl appearance, having previously wowed alongside the Black Eyed Peas during the 2011 halftime show.
Currently, he’s making waves with his “My Way The Las Vegas Residency”, garnering praise for his powerful dance performances and repertoire of chart-topping hits. With a career boasting eight Grammy Awards and 80 million album sales worldwide, Usher’s musical journey started as a teenage sensation with his self-titled 1994 album.
He’s notched an impressive nine No. 1 hits on the Billboard Hot 100, from “Nice & Slow” to “Yeah!” to “U Remind Me,” and cemented his albums like 2004’s Confessions as R&B and pop classics, achieving diamond status. Notably, this year’s Super Bowl halftime show, produced by Jay-Z’s Roc Nation, stars Rihanna, gaining multiple Emmy nominations.
Jay-Z, who’s back for the fifth year producing the halftime show, hailed Usher as the “ultimate artist and showman.” He said, “Usher is the ultimate artist and showman. Ever since his debut at the age of 15, he’s been charting his own unique course. Beyond his flawless singing and exceptional choreography, Usher bares his soul. His remarkable journey has propelled him to one of the grandest stages in the world,” he continued. “I can’t wait to see the magic.”
Jaz-Z and Usher’s collaborations on hits like “Hot Tottie,” “Anything,” and “Best Thing” have been notable. Excitement is building for next year’s Super Bowl, the first to grace the Vegas area, just a week after the 2024 Grammy Awards in Los Angeles. So, as the countdown begins to the 2024 Super Bowl LVIII halftime show, fans across the globe are buzzing with anticipation for Usher’s headline performance.
