A new year and a new Super Bowl to look forward to. Every year the price of the advertisement increases. The ad will cost $7 Million this time. Now the reason the investment can be considered reasonable is because of the number of people who watch the Super Bowl.
Some recent statistics suggest that people have spent over 641 thousand hours watching Super Bowl advertisements. Although it is hard to believe, it just proves how incredibly lucrative the spots are. Maybe the investment of $7 million won’t be that bad after all. The NFL games are big and it’s given that people are die-hard fans of the teams that play.
A 30 second Super Bowl advert costs $7 million in 2023 https://t.co/NLYxaBrJEK pic.twitter.com/77WD7WHnz8
— CNN (@CNN) February 4, 2023
In 1967 the cost was $42,500 and in 2023 the ad will cost $7 million. The ads hit $1.15 million back in 1995, the first million dollars invested in a commercial. Millions of people watch the NFL and that is why brands and companies want to promote themselves during the ads.
The game is broadcast on over 225 different television stations, aired on about 450 radio stations, and viewed by approximately 180 countries across the globe. The highest count of viewers in a Super Bowl was back in 2015. During that particular Super Bowl, the New England Patriots and Seattle Seahawks match was watched by 114.44 million viewers.
Cost of a 30s Super Bowl Ad
• 1967: $42k
• 1975: $107k
• 1980: $222k
• 1985: $525k
• 1990: $700k
• 1995: $1.15M
• 2000: $2.1M
• 2005: $2.4M
• 2010: $2.95M
• 2015: $4.25M
• 2021: $5.5M
• 2022: $6.5MInflation-adjusted #'s are wild also
• 1967: $360k
• 2022: $6.5M— Joe Pompliano (@JoePompliano) February 16, 2022
Anheuser-Busch is the company that spent the most and will have multiple ads throughout the big game. They purchased three minutes of airtime at $20 million. Following the trend, it is assumed that by 2024 the cost of a 30-second ad will be $7.5 million and fans question this. They feel the money could be spent in better ways such as helping people in need.
Fans are excited about Super Bowl 2023’s halftime show. People are excited to see the match between Philadelphia Eagles and Kansas City Chiefs. But fans also can’t wait for the 5-minute performances during halftime.
Who is performing at the Super Bowl 2023 halftime show?
Rihanna will be putting on a show in the 2023 Super Bowl. RiRi is a top-tier performer and people are waiting to see her ace it between the match. It is said that we will hear her new songs that are not even out yet and it has been reported that Rihanna is expected to do a 12-minute set.
The NFL announced Rihanna will perform at the 2023 Super Bowl 🔥 pic.twitter.com/R3HGERmcIx
— ESPN (@espn) September 25, 2022
Rihanna also posted a picture on her Instagram account where she was holding an American football. She will perform at the State Farm Stadium in Glendale, Arizona, on February 12. This year’s Super Bowl sees the Philadelphia Eagles go head-to-head against the Kansas City Chiefs for the Lombardi Trophy. People are excited to watch the game and the half-time performance this year.
