Former Manchester United defender and current soccer pundit Rio Ferdinand was yet again full of praise for his former teammate Cristiano Ronaldo. In a recent interview, Ferdinand made a compelling point about Cristiano Ronaldo’s tenure at Juventus.
Ferdinand‘s entire words read, “People forget what Ronaldo did at Juventus, you know. They talk about his time there as if it was a failed experiment and as if they were his way to relegation, but look at his numbers. He has revived the field in a league in which it is difficult to score”.
Cristiano Ronaldo’s move to Juventus back in 2018 after winning three consecutive UCLs with Real Madrid was one of the most significant transfers in the last few years. His arrival not only marked a significant increase in star power but also raised hopes for the Italian heavyweights.
🚨Rio Ferdinand:
“People forget what Ronaldo did at Juventus, you know. They talk about his time there as if it was a failed experiment and as if they were his way to relegation, but look at his numbers. He has revived the field in a league in which it is difficult to score.” pic.twitter.com/op4CgiYWKw
— CristianoXtra (@CristianoXtra_) October 3, 2023
Ronaldo accomplished amazing feats while playing for Juventus, but they frequently go unnoticed when evaluating his influence. Ronaldo scored 50 goals in Serie A in the 2019-20 season, doing so more quickly than any other player in league history. It took him 61 Serie A games to achieve the feat.
He set a record-breaking 37 goals in the same season, which is the most goals ever scored by a player while donning a Juventus jersey. He scored 31 goals during the 2019-20 Serie A season, tying Felice Borel, a former Juventus player, for the most goals in a season.
How Cristiano Ronaldo Left Juventus
🏟 : 134 Games
⚽️ : 101 Goals
🅰️ : 22 Assists
🎯 : 0.75 goals per game
🏆 : 2x Footballer of the Year .
Golden Boot
🏆 : 3x Player of the year
🏆 : 1x TM – Player Of The season
🏆 : 2x Italian Champion
🏆 : 1x Italian Cup
🏆 : 2x Italian Super… pic.twitter.com/bLekTE7GIs— CristianoXtra (@CristianoXtra_) October 2, 2023
Ronaldo became the quickest player to score 100 goals in Serie A during the 2020–21 season. He became the first Juventus player to do so in less than three seasons when he accomplished this remarkable feat in just 131 games for the club.
How Cristiano Ronaldo transformed Juventus into a marketing sensation
Although Cristiano Ronaldo couldn’t win the much-coveted UEFA Champions League title for the Turin-based club, his association did help the club earn very good numbers. Once he joined the club, the “Ronaldo Effect” was immediate, which helped Juventus not only strengthen their squad but also become a marketing and branding sensation.
The club’s social media following skyrocketed as soon as the deal was announced. Juventus gained around 5 million new social media followers in just 24 hours after the announcement. In his first season with Juventus, the club’s revenue increased significantly, increasing by approximately $60.8 million from traditional sources such as stadium revenue, commercial deals, and merchandising.
Truth behind revenue earned by Juve on Cristiano Ronaldo’s Jersey sale.
👕 As per report on July 20, As soon as the official Ronaldo kit was released by Juventus it immediately flew off the shelves with 520,000 jerseys sold in just 24 hours, pic.twitter.com/5Q0gqVFQ2Y
— Juventus Official Fan Club India 🇮🇳 (@JuventusIndia) July 24, 2018
One of the most visible examples of this expansion was the sale of jerseys. Juventus sold 1 million shirts in the 2018-19 season, more than doubling the previous year. Ronaldo’s iconic number 7 jersey became a must-have for fans all over the world.
The Jeep sponsorship rose from $18 million to an impressive $44 million. Similarly, the Adidas deal soared from $24 million to a remarkable $54 million. Ronaldo’s presence at Juventus had a transformative effect on the club’s sponsorship deals as well.
