During international breaks, it’s hard for soccer clubs to garner attention since all the focus is on international teams. However, Sevilla proved to be the exception when they responded to American rapper Snoop Dogg on social media.
The legendary rapper took pop culture by storm when he announced on social media that he was ‘giving up smoke’. He uploaded a picture on social media that read: “After much consideration and conversation with my family. I’ve decided to give up smoke“.
I’m giving up smoke. pic.twitter.com/DDVl9Syixw
— Snoop Dogg (@SnoopDogg) November 16, 2023
Snoop, being 52, decided to move away from smoking weed in order to focus on his health. The news was trending on social media for its shock value. The rapper is famous for his smoking habits and for being an icon of the weed culture in America. This news caught everyone by surprise. This sudden change by Snoop Dogg was used by Sevilla to play a joke on the international break.
The official account of the Spanish club tweeted the picture and wrote, “Things the international break does to people“. The joke plays on the fact that soccer fans are usually bored during these international breaks and are prone to making drastic decisions due to boredom.
Things the international break does to people… https://t.co/F96OTDXKWp
— Sevilla FC (@SevillaFC_ENG) November 20, 2023
The joke was well received in the soccer community, and it is evident from the comments that international breaks do indeed take a toll on soccer fans. Some sections of fans applauded the administrator of the Spanish club for the brilliant tweet.
Comments like “Sevilla with another banger,” “Is this a real Sevilla Account“?? “Is this page real“? “This is on point,” echoed the sentiments of the fans, who gave their stamp of approval to the administrator of Sevilla. The Spanish club’s prominence has been on the rise since signing Sergio Ramos in the summer. Meanwhile, the social media team is doing their bit to add value to the club.
Sevilla falls for Snoop Dogg’s promotional trap
Sevilla initially reaped the rewards for a brilliant tweet, but Snoop Dogg had the last laugh, as it turned out the whole story by the rapper was part of a promotional rollout for a collaboration. The whole story was foreplayed to announce Solo Stove.
Solo Stove is a brand that sells fire pits, camp stoves, pizza ovens, grills, and accessories that produce smokeless fire. The marketing team of the brand won with this genius campaign by linking their core feature with the legendary rapper.
I’m done with smoke. I’m going smokeless with @SoloStove. #ad pic.twitter.com/RwF8wnk1wp
— Snoop Dogg (@SnoopDogg) November 20, 2023
The video by Snoop Dogg that revealed the collaboration has more than 50 million views on ‘X’, which is statistical evidence of the success of the campaign. The brand and the rapper were able to rope in fans and other brands into their promotional trap.
Sevilla was wrong about the American rapper but still came out on top as they also reached around nine million fans around the world with their tweet. There aren’t many instances when Snoop Dogg and Sevilla FC can be used in the same sentence, but this time around, it was a success for both parties.
