SUMMARY
- Lionel Messi will once again rake in millions of dollars following his move to the United States.
- Lionel Messi recently signed a deal with the American beer company Michelob Ultra.
Lionel Messi will once again rake in millions of dollars following his move to the United States. It’s been almost a year since Messi snubbed a billion-dollar deal from Al-Hilal and signed with Inter Miami. Messi has signed a lucrative deal with Inter Miami worth around $150 million. However, Messi will again reap the benefits of his move in the coming few days.
Lionel Messi recently signed a deal with the American beer company Michelob Ultra. While the details of Messi’s new deal are not yet available, he will be part of a 60-second Super Bowl advertisement. The Argentine ace is all set to make his debut at Super Bowl LVIII at the Allegiant Stadium, home of the Las Vegas Raiders. However, Messi’s Super Bowl debut will lead to the American beer brand spending millions of dollars.
Anheuser-Busch, the parent company of Michelob Ultra, will be reportedly spending $14 million for their commercial during the Super Bowl. The figure is based on the existing rates for advertisements in this year’s Super Bowl. The company has already released a short trailer on YouTube revealing their partnership with the Inter Miami skipper.
Lionel Messi’s Super Bowl debut will cost Anheuser-Busch double what they spent last year
This won’t be the first instance that Anheuser-Busch will be featured in a Super Bowl commercial. Last year, the American brand reportedly spent $7 million on its Super Bowl advertisement. The commercial featured some of the most prominent faces in the world like tennis legend Serena Williams, USWNT legend Alex Morgan, and the Miami Heat star Jimmy Butler.
📹 #SuperBowl Ads 2022.
Michelob ULTRA
Welcome to Superior BowlSteve Buscemi, Serena Williams, Peyton Manning, Jimmy Butler, Kneka Orwumike, Brooks Koepka, Alex Morgan. pic.twitter.com/jZbuJWtGQB
— Juan Pablo de Leo Spínola (@juanpadeleo) February 10, 2022
The advertisement also featured the former Dallas Cowboys star Tony Romo, Mexican boxer Canelo Alvarez, and the American golfer Rickie Fowler. For this year, however, Anheuser-Busch’s Michelob Ultra will have only one celebrity being featured in their advertisement, Lionel Messi. However, Michelob Ultra will be spending double the amount that they paid last year.
Kansas City Chiefs take on San Francisco 49ers in Super Bowl LVIII
Meanwhile, the Kansas City Chiefs get ready to take on the San Francisco 49ers in the Super Bowl LVIII. It will be a rematch of the Super Bowl LIV when the Chiefs defeated the 49ers 31-20 back in 2019. However, the 49ers will be out seeking revenge this year for their loss five years ago. The defending champions, the Chiefs, defeated the Baltimore Ravens 17-10 before making their consecutive Super Bowl.
On the other hand, the San Francisco 49ers narrowly edged the Detroit Lions 34-31 in a grueling encounter. It will be a historic match-up next month in the Super Bowl LVIII. The Kansas City Chiefs will be looking to become the first back-to-back champions since the Patriots back in 2003-04. However, the 49ers would be aiming to win their sixth Super Bowl and tie the Patriots and the Steelers for the most all-time.
