Serbian star Novak Djokovic had an incredible season of tennis. He broke a number of records this year and reached historic landmarks. Moreover, he ensured that his brand was stronger than ever. And now, Novak is trying to expand his brand even more.
Djokovic capped off the season by winning the Nitto ATP Finals for the seventh time. With this victory, Novak surpassed Roger Federer’s record of six titles.
Moreover, Djokovic hit another major landmark this week, as he became the first player to spend 400 weeks at the top of the ATP rankings. Novak regained the top spot from Carlos Alcaraz at the US Open this year.
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Now, Novak has set his eyes on the future and is very clear about the direction he wants to take. He is overhauling his management and recently parted ways with his old agent, Edoardo Artaldi. The Serb wants to focus on “business marketing.”
Djokovic confessed that he has been making appearances to expand his brand as a player. He also shed light on a new business venture he is set to undertake in Australia next year.
💧🥤🇷🇸 Novak Djokovic says he will be launching a sports drink in 2024:
“During my time in Australia, I will promote a new business. It is a new sports hydrating drink – that’s going to be the start, but that brand will consist of a lot of wellness products, so I am looking… pic.twitter.com/DOUbg3CZEL
— Olly 🎾🇬🇧 (@Olly_Tennis_) November 22, 2023
“The news I can give you right now is that during my time in Australia, I will promote a new business. It is a new sports hydrating drink—that’s going to be the start, but that brand will consist of a lot of wellness products, so I am looking forward to that,” said Djokovic (via Tennis Majors).
Novak Djokovic, who is in Malaga for the Davis Cup, has slowly been expanding his ventures in the last few years. He has made a number of investments as well, and one of them stands out a little more than the others.
Novak Djokovic has made some worthy investments
Waterdrop, a fairly new Viennese drink-tech company, managed to capture the attention of Novak. According to the news, Djokovic made a seven-figure investment in the company and is set to be their brand ambassador as well.
Novak is already leading the way, as Waterdrop partnered up with the ATP to promote sustainable hydration. Their main selling point is that they do not use plastic water bottles.
Introducing ATP x @drink_waterdrop 💧
We don’t just want a better game; we want a better world… And sustainability is the key 🔑
Learn more here: https://t.co/GXWmE36cu6 pic.twitter.com/lFbYT5wvtv
— ATP Tour (@atptour) February 23, 2023
With Novak Djokovic set to launch his own brand, one cannot help but wonder if there will be a partnership between the two. Only time will answer that.
