Novak Djokovic is a 34 years old, Serbian professional tennis player. As of 2021, his net worth is estimated to be $220 million (₹16,365,140,000). He is one of the richest tennis players in the world.
Djokovic comes from a war-torn country. He uses his earnings to help in the development of the country and its youth. He is providing for them through his foundation, The Novak Djokovic Foundation which he established in 2007.
“‘Belief’ is the most universal word to me, even more than ‘hope’. For one to achieve his dreams, he needs to truly believe in them.” – Novak Djokovic.
Last year, during the Season of Giving, we raised € 216,000 for two preschools, which granted access to preschool education to more than 105 children!❤️????
— Novak Djokovic Foundation (@novakfoundation) November 30, 2021
How much does Novak Djokovic make from tennis?
Novak Djokovic began his career in 2003. Since the early days, Djokovic has achieved record-breaking success and international fame. The Serb has won 20 Grand Slam singles titles, five ATP Tour Masters, and 12 ATP Tour.
Since turning a pro Djokovic has gone on to rank as the world No.1 in men’s singles tennis by the Association of Tennis Professionals, holding the title for over 300 weeks. He won his first of several Grand Slam championships in 2008 and took over the world’s No.1 ranking in 2011.
In 2011, he made $18 million. He earned $19.8 million and $26.9 million in 2012 & 2013 respectively.
In 2014 and 2015 he earned $33.1 million and $48.2 million respectively. Djokovic made the highest earning of his tennis career in a single season with $55.8 million in 2016. The same year Djokovic became the first tennis player in history to win $100 million above prize money.
Similarly, in 2018 he earned $23.5 million and followed by $50.6 million in 2019. In 2019, Forbes reported that his earnings were up by $20.6 million. His $132 million career prize money is the highest of all time.
Novak Djokovic earned $44.6 million in 2020. Moreover, he earned $32 million from winnings and $12.6 million from endorsement deals.
Novak Djokovic is the highest prize-winning tennis player, earning a whopping $133,735,638 ($144 million approx.).
The Joker’s Brand Endorsements
Mercedes-Benz:– German car manufacturers Mercedes-Benz tied down Djokovic to a deal that paid millions and appointed him as a brand ambassador in September 2011. World No. 1 was appointed as their ambassador in Serbia and Montenegro.
Jacob’s Creek:- Novak Djokovic endorsed the Australian winemakers during the 2015 Australian Open. The sponsorship was aimed at describing his untold life story through a documentary film “Made By Moments” which showed his rise to becoming a champion today.
Seiko:– After endorsing Swiss watch company Piguet, in 2014, Novak Djokovic signed up with Japanese watch manufacturers Seiko on a three-year contract and later extended it to another three years. Djokovic earns $5 million a year from the deal. Seiko gifted Djokovic the Astron GPS Solar watch and in 2020, released a limited edition watch by the name Seiko Astron Novak Djokovic 2020 Limited Edition.
. @Lacoste is donating 150,000 euros from the sales of the Novak Djokovic tennis collection. The collection is now available in Lacoste boutiques, on the brand’s eshop and from our retail partners. https://t.co/eQTY12hyPC pic.twitter.com/Wr9eH3rlXD
— NovakDjokovicFanClub (@NovakFanClub) June 19, 2020
Adidas:- Ever since turning into a professional in 2003, Djokovic had worn Adidas clothing and footwear to every tournament. In 2009, when it was time for contract renewal talks, Djokovic was demanding too much of an increase in his contract, and Adidas was simply not ready to meet his demands.
At the same time, Andy Murray was on the rise and equal or comparable to Djokovic in terms of ranking and titles. So Adidas decided to extend Murray’s contract, leaving Djokovic without any kit sponsors. Sergio Tacchini came in and signed up with the Serbian in a 10-year deal, but, they were not shoe manufacturers, so Djokovic continued playing with Adidas footwear, before signing a 5-year year with Adidas in 2013.
Hublot:- After parting ways with Seiko in January 2021, Novak Djokovic stayed without a watch sponsor for almost eight months before joining forces with Hublot in August 2021.
— GQ Sports (@GQSports) August 29, 2021
Lacoste:- The French brand contracted Novak Djokovic in May 2017 to sign a five-year deal as his clothing sponsor. The deal will earn him $9.4 million each year till 2022. Lacoste has also hired him as their brand ambassador and provided him with supporting items during each tournament. All the items have Lacoste’s famous crocodile as well as Djokovic’s personal logo.
Head:- Head and Djokovic have a long-running history. Novak has been playing with Head racquets since 2001, though in 2005, he switched to Wilson for a couple of seasons before switching back to Head in 2008.
In May 2018, Head extended their contracts with Alexander Zverev and Novak Djokovic. Though the financial details of the deal were not revealed, according to several reports, the deal is set to fetch them around $7.5 million per year till 2023.
Asics:- In 2018, Asics tied up Djokovic to a new deal and also made him their Global Footwear Partner by bringing out a new line of shoe wear with his name (Novak Gel Resolution). According to many reports, the dealer pays the Serb $4 million per year.
I’m honored to become a brand ambassador for @RBI_Presse and partner with them on a very important project for me – my academy in Belgrade. They will help me to support young tennis players in their efforts to become champions both on and off the court. ???????????????????????????????? pic.twitter.com/RCnSD9N76Q
— Novak Djokovic (@DjokerNole) April 19, 2021
Raiffeisen Bank:– In April 2021, Novak Djokovic, was roped in by Austrian banking group Raiffeisen Bank as their Brand Ambassador. The Serbian Ace has pledged to use the latest investment to promote the growth of young talent in tennis.