By: Vivek Nair
Image Credit: NBA and Twitter
After an eight-year price freeze, FSG stated last week that the price of certain Liverpool tickets will increase starting with the next season.
The junior ticket prices are expected to remain the same at $11 (£9), however, other tickets will see a two percent hike in their prices.
The LFC Supporters Board were not happy and described the price increase as "cruel, unjust, unreasonable, and unfair" due to the cost-of-living crisis in Britain.
Despite the upsets and controversies caused by the ticket price hike, the FSG managed to secure an amazing lifetime deal with Lakers star LeBron James.
Lakers forward LeBron James is considered one of the greatest players of all time in the league. James has had a longtime relationship with Liverpool.
Initially, LeBron owned a 2 percent stake in Liverpool FC, and now he has received additional equity in Fenway Sports Group and a lifetime deal with the football club.
Liverpool's owners revealed last week that James and his partner would gain extra shares in FSM's parent company, FSG, as part of a lifetime marketing agreement.
James has had long-term relationships with corporations like Nike and Disney, and this lifetime deal with Liverpool FC is quite significant and will help him thrive.
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