Fitness Startup Backed by Serena Williams Raises $60 Million

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In 2016 Alex Rose and Sam Browne founded Let's Do This.

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Let's Do This is a fitness company that organizes sports challenges.

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Serena Williams and Usain Bolt both have backed this startup company.

Serena and Bolt helped the company raise $60m in funding.

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This huge market is worth around $18bn.

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Co-founder Alex Rose said, “We are living in a world where we spend more time than ever with our heads buried in our phones."

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Fitness Startup Backed by Serena Williams Raises $60 Million

In 2016 Alex Rose and Sam Browne founded Let's Do This.

Let's Do This is a fitness company that organizes sports challenges.

Serena and Bolt helped the company raise $60m in funding.

Co-founder Alex Rose said, “We are living in a world where we spend more time than ever with our heads buried in our phones."

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