Is WWE Rebranding Everything Around WrestleMania?
The Showcase of the Immortals takes place this weekend on April 2nd & 3rd, live from the AT&T Stadium in Arlington, Texas.
WWE has already hyped up WrestleMania 38 as The Most-Stupendous 2-Night WrestleMania in History.
With the Biggest Main Event in WrestleMania History.
But Vince McMahon's love for branding isn't stopping there.
It looks like the Chairman of the WWE wants to re-branding everything around his greatest creation.
Last year, WWE renamed one of its longest-running non-Big 4 PPV events.
From 2021 onwards, it looks like Backlash will be called WrestleMania Backlash, driving home the point of the PPV with its title.
This year's WrestleMania Backlash is already scheduled for May 8th.
WWE has re-branded the go-home shows as well, with WrestleMania Raw having taken place a few hours ago.
And WrestleMania SmackDown slated for this Friday, which will also feature the Andre The Giant Battle Royal.
No news yet on if WWE is planning to re-brand the Raw After WrestleMania or not, but at this point, we wouldn't be surprised.
Because to us, it's clear that WWE is trying to market everything around WrestleMania, especially during 'Mania season.
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