By: Fatima Roshni

Taking a Look at the Most Popular Shoe Brand Worn by Players in NBA

Image Credit: Pinterest

Shoes have always been a major attraction in the NBA. From brands like Anta and Under Armour to current top brands like Nike and Jordan, the industry is quite competitive.

Founded in 1906, Boston's major shoe brand New Balance stands among the popular shoe brands of NBA, signing a multi-year agreement in 2020. However, it also endorses athletes from the WNBA.

From sponsoring deals with NBA legends like Shaquille O'Neal worth $1.25 million and Miami Heat player Dwayne Wade for $10 million, Li Ning has been in consideration for players since 2018.

In comparison to brands like Nike, Anta has seemed to grow its business from its partnership with players like Terance Mann and Gordon Hayward to linking with a popular NBA player like Klay Thompson.

From being featured in Warner Brothers films to collaborating with one of the best players in the NBA, Stephen Curry, Under Armour has become a major shoe brand in the industry.

Starting off its collaboration with players like Michael Porter Junior and Zhaire Smith, Puma has been in a good place from the start, making a bold move by signing a high school player, Mikey Williams.

Before the entrance of Nike, Adidas was the uniform supplier in NBA for around 11 years from 2006-2017. With a good market value, the brand provides the best experience in terms of its support.

One of the most popular shoe brands with the Jumpman logo is the Air Jordan by Nike, released in 1985 when the league's most dominant player, Michael Jordan, got drafted in Chicago Bulls.

Topping the leaderboard is Nike. The brand has made quite a name for itself owning brands like Converse and Air Jordan. One can see a majority of the NBA players with a Nike logo on their shoes.

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