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Yellow Star

Why WWE’s “Next Brock Lesnar” Project Was a Big Failure

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After all, the former football player's physique & appearance are near-identical to Brock Lesnar circa 2002!

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Industry veterans like Paul Heyman endorsed him and Jim Ross revealed that AEW was pushing hard for the young man at one point.

It looks like Tony Khan will finally get to sign the New Beast, because he was released from his WWE, deeming their "New Brock Lesnar" project a complete failure.

And to be fair to the man, it isn't his fault; it's the fault of his gimmick. Harland was a Dead On Arrival character.

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Yellow Star

The "Silent Brute" was saddled with the already incendiary "all-inclusive" shtick of Joe Gacy, but it could have worked if WWE invested in him.

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Instead, they chose to keep his ring-work bare minimum, with his last match having taken place on March 1st. Meanwhile, Joe Gacy is feuding with Bron Breakker over the NXT Championship.

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Yellow Star

WWE could have protected him by giving him the Ultimate Warrior treatment, but they chose to fire him instead.

It is only a matter of time before he shows up in AEW; and we're willing to bet top-dollar that they will turn him into the Beast WWE couldn't.