It might interest NBA fans to know that the league celebrates a successful movie franchise called Stars Wars every year under the name of Stars Wars Night. Some might have already heard about the movies involving intergalactic creatures with supernatural powers.
Although this doesn’t really have much to do with basketball, the NBA still decided to do something special each year in order to engage with its fans better and also promote Star Wars. One would assume that the league would do so on May 4, since May the Force be with you is an iconic saying from the movies which indicates this particular date.
However, that is not the case in the NBA. Let us take a closer look at when Star Wars night is celebrated and how it is made special by the league.
How does the NBA celebrate Star Wars night?
As already mentioned, Star Wars night is not celebrated on the 4th of May like it is around the world. Instead, the NBA celebrates it during the early weeks of December. It is unclear why this is the case. Some have opined that it could be due to the fact that very few NBA games are being played during May.
In fact, they would likely be important playoff games. Therefore, it wouldn’t make sense to promote a movie franchise or anything stars wars related at such an important time. Hence the league has been conducting Star Wars Night in December.
As for what actually happens, the basketball arena will be filled with Star Wars merchandise and would also feature giveaways. There would also be interesting costume parties and other activities. Since many NBA fans also watch television and are likely to be well acquainted with Star Wars, these promotional events would undoubtedly do well.
That’s not all. Fans will also have the opportunity to take photos with Star Wars characters and engage in further celebration. Finally, the prices of Tickets also drop quite significantly to motivate a greater number of fans to come to watch the NBA matches of the day.
Although Stars Wars Night might not appeal to many young fans who haven’t seen the movies, we are glad to see that the league finding out better ways to grow. After all, all of this turns into revenue which ends up helping the NBA develop furthermore.
