WrestleMania 38 is almost upon us; and WWE is still having troubles selling out this year’s edition of the Showcase of the Immortals. Vince McMahon & Co. have pulled out all the stops, including bringing back “Stone Cold” Steve Austin to send the Dallas crowd happy on Night 1. But even The Texas Rattlesnake’s long-awaited in-ring return isn’t enough to pack the AT&T Stadium.
Headed to Dallas, TX for #wrestlemania 38. Bringing One Last Can of Whoop Ass. See u there @FightOwensFight. And that’s the bottom line. RT @WWE: OH HELL YEAH!@SteveAustinBSR has accepted @FightOwensFight‘s #WrestleMania 38 invitation! pic.twitter.com/pzAZXiiMYV
— Steve Austin (@steveaustinBSR) March 8, 2022
WWE has billed WrestleMania 38 as the “biggest show” in their history
The Road to WrestleMania 38 has been all about the “Most-Stupendous 2-Night Event in WWE History”. The trend started last year, when Nick Khan decided to take a page out of New Japan Pro Wrestling’s book.
It was an excellent business decision, honestly, and a blessing for the fans; who were tired of staying in-venue for upwards of 6 hours every March/April. And in all fairness to WWE, they’ve been building towards this year’s Showcase of the Immortals since SummerSlam 2021.
Becky Lynch vs Bianca Belair was set up at that Premium Live Event, when Big Time Becks returned and turned heel on the EST to win the SmackDown Women’s Championship. Brock Lesnar made his WWE return to set up the Biggest Main Event in WrestleMania History. He will battle it out with Roman Reigns at Night 2 to determine the Undisputed Face of WWE.
Are you #TeamBrock or #TeamRoman?
Who ya got in the Biggest @WrestleMania Match of All-Time at #WrestleMania 38?!@WWERomanReigns @BrockLesnar @HeymanHustle pic.twitter.com/NqZTRRkXRs
— WWE (@WWE) March 18, 2022
“No way” WWE can sell out WrestleMania 38- Dave Meltzer
Despite WWE’s surprisingly long-term booking strategy, their penchant for toying with the fans’ expectations seems to have cost them in ticket sales. Dave Meltzer of the Wrestling Observer Newsletter has revealed that so far, only 58,145 tickets have been sold for Night 1 and 57,083 tickets have been moved for Night 2.
Get your tickets now to be part of the most stupendous 2-night @WrestleMania in history!
We’ll see you on April 2 & 3 at @ATTStadium for #WrestleMania 38!
???? https://t.co/xs1YSIhyvF pic.twitter.com/23q5IZQZkr
— WWE (@WWE) March 20, 2022
The AT&T Stadium seats 80,000 people comfortably, and can hold 105,000 people at an expanded capacity. Even if they wanted to pull a WrestleMania 32 with the audience number, they still have to push at least 22,000 tickets to get there. With WrestleMania 38 only 2 weeks away, WWE is going to have to pull out something massive to set a new attendance record; and Valentine’s Day 2-for-1 offers aren’t going to cut it.
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